One of the most common misbelieves is that strategy is treated as a purely analytical exercise: more analysis, more numbers, more benchmarking and looking for more certainty. But as Roger Martin reminds us, analysis takes you where others have been while creativity takes you where you could go.
High-performing leadership teams don’t limit themselves to pre-defined options. They imagine new possibilities, options that analysis alone would never reveal. The key ingredients for defining new possibilities:
1️⃣ Practice integrative thinking, creating positive trade-offs instead of settling for either/or choices.
2️⃣ Challenge assumptions others accept as “carved in stone’.
3️⃣ Refuse to be a prisoners of what can be measured, knowing that what truly matters often lives beyond the spreadsheet.
Strategy isn’t about predicting the future, it involves collectively envisioning a brighter tomorrow.
#strategy#clarity
